In recent years, the word "classic" has been used, abused, and reused. Regrettably, it has been considered a means to sell a product, not reason enough to deliver it. Men and women around the world are buying and selling modern "classics" that will never pass the eyeball test in 25 years, let alone 50 or 75, which begs the question, what does it mean to be a classic American sweatshirt?
The first thing it takes is a superior textile, one that can stand the test of time. 100% preshrunk cotton, dyed and dried by a company who has been doing it for decades is preferable. Our friends at Columbiaknit in Portland, Oregon start with a single cotton thread and weave it into a garment worth every penny you spend on it. That's because they know that time will repay you.
The second thing it takes is a design simple and versatile enough to fit both a man and a woman. Sporting a generous collar, cuff, and waistband is a must for complimenting a diversity of silhouettes. A classic fit is classic because it helps to flatter the greatest amount of people while requiring the least amount of effort from them. Remember, an inferior piece of clothing will always make you do all the work.
Finally, it takes a story worth telling. You can't be a classic without being passed down from one generation to the next. In 50 years, we hope our Classic V sweatshirt is hanging on a rack in a junk shop, just waiting for someone to finish what we started. A great story is always telling. Start yours today. We'll be listening.